Business Toolkit and Resource

Elon Musk and His Mission (Statement)

Elon Musk and His Mission (Statement)

By Jonel Cordero "If something is important enough you should try, even if the probably outcome is failure." -Elon Musk The sort of lifestyle that I lead I tend to be always on the go, or trying to find ways to improve myself. As you may have already noticed reading my little blurbs, my nose is constantly in a book or my mind is set about trying to find a way to improve my business or life in general. I tend to leave the news and gossip to others. As Eleanor said let the "small minds discuss people". Of course there are names you just have to be familiar with even if you are anti-social or a bonafide recluse. Names such as Steve Jobs or Bill Gates. Everyone knows. A name that has started to float around though is one by the name of Elon Musk. I was vaguely aware of who he was and my perception of him was that he was that Tesla guy. I always remember hearing the possibilities of an electric car and such and, probably like many others, met with extreme skepticism. Cars run on gas. That's what a car is in my mind and many minds. There is so much business surrounding oil where it seems for some countries that 99% of their GDP comes from oil! Of course I'm being extreme on purpose with my numbers but it's just to re emphasize just how big of an impact it has and surely many with vested interests would like to keep it that way. So for me, electric cars seemed still quite a ways a way. Well fast forward years later to now. Hey. This Elon guy might be on to something. It took some headlines and finding out just how cool Tesla has gotten that I decided to reach out for one of my latest reads: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. So this post is not like my normal book reviews as I wanted to focus on a business concept in the book. Although I must say it's a fantastic read which I truly enjoyed in learning the story behind one of our generation's greatest. As you read more and more books, similarities tend to arise. Business books down to the core will have similarities because doing good business is doing good business. I've been brushing up on SEO books and over and over again 20% of it may be a different and highly reviewed book, but really, 80% is all the same. Though not exact, there is definitely a high positive correlation. With that said, after reading the biographies of such as Steve Jobs and Warren Buffet, it's not too much of a stretch to say that Elon Musk is this generation's rendition. One of the things that stuck out most to me is Elon's passion coupled with his drastic approach to logic. There is a reiteration of how so many of our greatest minds are trying to figure out how to get someone to click on an ad instead of trying to create something actually meaningful and helpful towards the advancement of humankind. This romanticism has played well for Elon though not intentionally. Elon believes as a specie to go on, we must find a way to steer away from fossil fuels. And so he invests and ends up running Tesla, and SolarCity which advances the use of Solar Energy. He believes that we must become an interplanetary specie in order to survive on the off chance that something happens to Earth, well then it's game over for us. So he creates SpaceX to advance this need. The book reasons a huge part of his companies successes is the fact of how he is able to gather some of the greatest upcoming minds in the respective industries due to the passion of his mission. Why join the government program when you can build towards a mission that is to reach Mars. Why join another car company, when you can join the company that's trying to redefine the car. The mission statement is something that a lot of business owners tend to overlook. What makes you different? Are you really passionate about your mission? It was never about the money. Elon simply took his passion and applied it. And people responded. Be passionate about your mission and people will respond. Jonel Cordero is Seattle Entrepreneur, Business Consultant and Coach who writes about books, his start-up experiences and entrepreneurship on his blog, http://www.jonelcordero.com. He currently consults small businesses on online marketing at Biondimedia. Article Source: http://EzineArticles.com/expert/Jonel_Cordero/2279288 http://EzineArticles.com/?Elon-Musk-and-His-Mission-(Statement)&id=9393662    
Search Engine Optimization : Key to Internet Success

Search Engine Optimization : Key to Internet Success

Do you wonder why, businesses across the globe are looking at Search Engine Optimization as the best way to promote their business? According to recent studies, SEO has established itself as one of the fastest and most effective techniques of web success. Do you doubt why SEO is so important? Actually, with the advent of Internet, millions of websites related to different products and services are released every day. Thus, you can easily understand Internet is a pool of knowledge. In this huge sea, it is important to weed out your site containing valuable information and top notch services. To help your business in standing apart from the crowd, Search Engine Optimization can be the most useful technique. Without SEO, it would be nearly impossible to find your site on the web. Actually, the whole Search Engine Optimization industry is based on the simple fact that users like to click the sites which are featured in the first page of the Google search engine. Thus, it is the aim of every website owner to get featured in the first page of search engine for higher visibility and incoming of more potential clients offering them a chance to convert the leads into sales. If you are worried about the expense of Search Engine Optimization, do not worry. Fortunately, the process is not that difficult and efficient web marketing can be done at dirt cheap prices. Interestingly, Google Adwords Management has also mushroomed as an interesting and highly effective way for businesses and individuals to manage their ads easily. Actually, it is quite easy to trace the web pages hosted in search engines with the aid of specific keywords. These keywords are widely used by customers to find particular types of business and services. This is why many firms have come up with the brand new Google Adwords Management service which is a unique way to attract more traffic to your respective site. This concept is very much similar to the PPC theory which offered the companies visibility at the search engine at specific rates. Google itself decides the rate of a certain keyword according to its set parameters. You can also opt for a variety of Seattle Web Marketing techniques like e-mail marketing, banner advertisements, surveys and more. Actually, an advertisement hosted on the Internet is visible round the clock offering it the maximum availability. The passage of information about the site from one user to another is also quite easy, highly trustworthy and extremely fast. This enables the customers to get information about offers and discounts in a click. One can also get important information about any changes in company policies through mails. This is why web marketing technique has become extremely popular among Internet marketers. In fact, if you are into real estate business which is undergoing a catastrophic change and want to stabilize your business by encouraging more and more people to invest, you can take the aid of real estate SEO. Search engine Optimization is truly a unique opportunity to excel in your domain. Utilize it immediately for a fruitful business.

Class action lawsuit-your right against the ‘wrong’!

Class action lawsuit-your right against the ‘wrong’!

Exploitation of consumers in the name of “trust” and “gentility” has been taking place over the past few years. Consumers are exploited for a number of products, unfamiliar with a number of laws formulated for their benefit. In case of exploitation by companies over selling products which can be hazardous to health, consumers have a right to file a class action lawsuit against the company. Class action lawsuits are designed specifically for providing justice to the people suffering due to unprofessional conduct of drug companies. Class action lawsuit is typically filed against a drug company for making such claims which are either hazardous to the health of people or may even cause death. Such fatal malpractices on the part of drug companies can be revolted by people and their personal injury, civil law or family law attorney through a strong weapon called class action lawsuit. When a person files a class action lawsuit against any drug company, they need to sign papers in context of declaration that they surrender their right to take legal action against the company as an individual. A class action lawsuit, if proves triumphant, can award damages to the complainants, as per the greatest damage. In most of the cases, all the people applying for the class action lawsuit are not entitled to receive the equal compensation. The attorneys in such cases work on contingency basis. This means that attorneys would receive a part of the award but in case the lawsuit is unsuccessful, the clients would be charged no fees at all. The portion of award received by the attorneys may vary, but usually they range as high as 30-50%. The class action lawsuit awards can fall into two broad categories: compensatory damage and punitive damage. Compensatory damage includes addressing the people being sued. The funds are then used to compensate the damages caused by the company being sued. These damages might include pain or suffering, illness or even loss of life of an individual. Punitive damages, on the other hand can be classified as a penalty for the drug company engaged in illegal acts and closing the eyes to safety, security, health and emotional welfare of the complainants. Class action lawsuits can be settled either with the help of jurisdiction or even outside the court. Mediation or resolution outside the court of law would mean that the company has agreed to its malpractices. In most of the cases it is beneficial for the complainants to settle the matter outside the court because in case of jury class action lawsuit if the sued company has suffered high compensatory or punitive damages, it might appeal against the decision to the higher authorities. This can be a long, tiring and time-consuming process and complainants might not benefit from this always. Such companies might also declare impoverishment or insolvency leading to an absolute loss for the complainants. Class action lawsuit is an important right of the people against drug companies if they find such companies involving in mismanagement leading to ill health of people. Such practices can even be fatal and people have a complete right to stand up against such malpractices.